Way Back Wednesday- Installment 1

I wanted to add a couple weekly posts that y'all (as my friends to the south would say) could look forward to complement my frequent ramblings. To begin I thought about how most blogs have Wordless Wednesdays, and then I immediately thought about how me not saying anything wouldn't be fun for anyone, especially me! You all come to this blog for one reason...the humor, and I suppose the opinions and insights.

So I came up with "Way Back Wednesdays" this will give us a chance to look back at 10+ years ago (so not too Way Back), and see how sponsorship marketing has evolved. I'm going to start us off with an easy one, you know really dip our toes in the water and see how it feels...if its too cold, well we are jumping in any ways. So here it goes (drum roll please):

Way Back Wednesday- Installment 1

Courtesy of bambootrading.com

There he is the definition of marketing gold, Michael Jordan. Who didn't want to partner with Michael back in his prime? Even today, he still arguable holds more marketing power then most athletes. He represents a form or excellence that not even LeBron James or Tiger Woods (though they have tried) could achieve. So good work by Rayovac (this ad is from 1998) to secure MJ, but is there more they could have done with this ad? I think so..."Straight Talk" what does that mean? If I were quickly flipping right through a magazine I would be struck by the photo of his greatness, but then the message of the ad would be lost on me. Maximum Power and Maximum Value seem to be key phrases, well why not show MJ in his most powerful states to more visually convey the message. Too much writing gets lost on a consumer. Conveying the message of the ad can be as simple as a photo that is so profound it says it all.

So that is installment 1, what do you think? Do you agree that is ad was a pour use of such an extremely valuable asset in MJ?

Enjoy your hump day!

Go forth...

Megan