Way Back Wednesday- Installment 2

Hello Marketing World...after a short break I'm back! I'm very sorry about the lack of posts last week, but I was a little busy with summer classes ending and my finance final! (eeek happy to say I passed the class) I know you are probably saying excuses are for the weak and they are so I'm just going to get down to it. Below is my second installment of Way Back Wednesday. This advertisement comes to us from a little company you might know called Coca-Cola, yeah they have been around a for a while and are pretty strong.

This advertisement is from a partnership with the Olympics. They have been a partner of the Olympics for many years, and it is an incredibly smart move by Coca-Cola. Sponsoring the Olympics is worth its weight in gold (get it gold, gold medal) because the games incorporate so many sports that it is hard to find someone that isn't interested enough to tune in at least once during the two week span. The games also are an unifying force that brings whole countries together and despite other conflicts that might be happening people across countries get excited about these competitions and unite. You might say well the World Cup does that too, and it does, but the Olympics offers a wide breadth of sports combined with this sense of unity. To be apart of all that is extremely beneficial for a brand and is a reason why Coke has been so successful.

Courtesy of  www.beautifullife.info

So with all that praise for the choice of partnering with the Olympics is there more that Coke could have done with this ad? I like the message because it makes sense with what the Olympics stands for with being the best. It incorporates the sediment that the entire world comes together to appreciate the games and Coke. The message is simple too, they used two very strong symbols in the Olympic gold medal and the Coke bottle. They resonate so strongly with consumers that not much more is needed because flipping through a magazine these images will make you stop. The message adds a heightened awareness of the connection. Overall, I give this ad an A. Not an A+ because the imagery capabilities have become increasingly better since this time which would have made this ad that much better.

Let me know what you think. Did Coke only earn a Bronze or Silver for this ad or did this get them a Gold?

It feels good to be back, and expect another post about my attendance of a Miranda Lambert concert in New Hampshire this past weekend. Maybe even the end of today?

Happy Hump Day!

Go forth...
Megan